CLIENT SUCCESS STORIES
In 2015 Sesame Workshop made a corporate decision to allow their characters for the first time to strategically align with synergistic brands. Given the brand legacy, brand attributes and long term objectives, partners needed to be carefully and strategically vetted.
After carefully considering internal and external options, Sesame Workshop executives selected and entrusted The M Zone as the sole resource to lead this important initiative. In collaboration with Watermark Worldwide, The M Zone crafted a plan, conducted significant outreach and facilitated and guided communication that resulted in a win-win multi-dimensional partnership with Fiat Chrysler.
As a result, Fiat Chrysler has joined Sesame Street as a significant sponsor. In addition, Chrysler also produced a series of brilliant online advertisements for the Chrysler Pacifica and Pacifica Hybrid minivans featuring the beloved Sesame characters. In USA Today, Steve Youngwood, chief operating officer of Sesame Workshop said the arrangement is a win for the iconic TV show. “Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger, and kinder," Youngwood said. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.” :The partnership with Fiat Chrysler is the first arrangement with an automaker since Sesame Street paired up with Ford in 1998 to promote seat belt use”, Youngwood said.
The-M-Zone is proud to have joined forces with be Girl Rising. Girl Rising (GR) is a global organization for girls’ education and empowerment, with a proven track record in galvanizing public attention and action on issues facing girls around the world with the mission “Educate girls. Change the world.” The original GR film tells the stories of nine remarkable girls around the world making dramatic change and is voiced by celebrity A-listers such as Meryl Streep, Cate Blanchett, Anne Hathaway, Alicia Keys and Liam Neeson. GR has reached hundreds of millions of people around the world, changed thousands of lives, provided hope, helped shift policy, inspired new non-profits, and helped unleash unprecedented investment for girls.
The-M-Zone is working to help expand Girl Rising’s brand via global strategic marketing partnerships and consumer products/retail collaboration initiatives and has put together a comprehensive plan to help GR reach their goals. In the first six months of our working relationship, The-M-Zone in collaboration with Watermark Worldwide solicited and helped negotiate a partnership with Citibank to bring Girl Rising as co-branded curriculum into middle school classrooms. On the licensing/retail front, The-M-Zone developed an apparel and accessories strategy and brought in BioWorld Merchanding as the lead partner for the US, UK and India with a full assortment planned to be in stores in March 2018 in conjunction with International Women’s Day.
The-M-Zone has been working with Age of Learning and their flagship kids education app, ABCmouse.com since 2013. ABCmouse.com is the leading and most comprehensive digital early learning resource for children ages 2–8. Winner of numerous awards from national education, parent, and media organizations, ABCmouse offers an expert-designed curriculum for preschool thru 2nd grade that encompasses reading and language arts, math, science, health, social studies, art, and music. To date, children have completed more than 2 billion learning activities on ABCmouse. Founded as recently as 2007, Age of Learning is currently valued at over $1 Billion dollars.
The-M-Zone has been working with ABCmouse.com to provide opportunities to attract new family subscribers as well as provide unique new ways for current subscribers to interact with the brand. The-M-Zone has been successful in developing marketing relationships with several major airlines, cruise lines, hotel chains and restaurant chains where families can interact with the content while traveling and dining out.
Founded in 2002 by musician David Culiner, Lovethislife is a celebration of life and its moments, a commemoration of each of us as individuals. Never intending to share or develop merchandise, David found the demand for lovethislife surprisingly strong. Requiring expertise, David turned to The M Zone to help him develop and execute a strategy to reach the appropriate consumers. Through its network The M Zone developed a strong foundation of licensees. In 2017, Lovethislife merchandise will exceed $30 million in retail sales with sales project to grow to $40 million in 2018.
The Tornante Company was founded in 2005 by Michael Eisner after a 20-year tenure as CEO of The Walt Disney Company. During his tenure, Mr. Eisner orchestrated the largest expansion of Disney in company history. The Tornante company is an independent studio that develops, produces, and finances film and television content for both domestic and international distribution. With an opportunity to extend its award winning animated show BoJack Horseman into consumer products, Mr. Eisner and his team turned to The M Zone to design, develop and execute a consumer products strategy that matched the very high-quality standards of the show. Rather than take a ‘one size fits all’ approach, The M Zone carefully crafted and executed a very successful CP program that capitalizes on the pop culture phenomenon that is BoJack Horseman; a product offering that targets delights the fan base of the show.